It is the first competition TV series changing the unrealistic standards in the beauty and fashion industry, and empowering real people to become role models for this generation.

22 contestants from all over the world will take part in various challenges, each one designed to test the contestant’s self-belief, clarity and strength of character while remaining true to themselves. In the end, four will be chosen to participate in an international brand’s marketing campaign. However, only one winner will be chosen as the new face of A New Kind Of Beautiful TV series presented by My Fashion Heroes.

You never thought you could be on TV? Well, think again! A New Kind Of Beautiful TV series presented by My Fashion Heroes celebrates diversity and welcomes all sizes, shapes, colors and ethnicities. This is your chance to disrupt the fashion industry, become a role model and be the change you want to see in the world! Sign up and start voting for your profile to win our monthly contest and get cast on our upcoming season!